20+ years building international marketing organizations.
Now building yours.

A boutique consultancy. Specialized in designing and implementing effective international marketing organizations that scale with your ambition. Most companies have a global strategy, only few have local trust in the central model. We help to close that gap. We also audit your global marketing supply chain, eliminate what brings no traction, and build an operating model that cuts cost by up to 80%, while multiplying local impact. You get access to real experiences earned over two decades - from someone who led and developed global teams, who had end-to-end budget responsibility, and was accountable for generated and converted pipeline. We are offering tailored high-touch services, ensuring deep engagements. We combine market research, cultural insights, and organizational design - crushing silos and building tribes.

• Globalizing marketing organizations, and forming truly international teams
• We diagnose the real barriers between HQ teams and countries - looking at it from a strategic, cultural and operational perspective.
• Establishing programmatic global marketing systems
• Matching marketing efforts to business targets, making marketing more tangible and genuinely impactful
• Moving $ from setup & overhead cost to real traction
• We crush silos and build bridges. We form a model with you built on collaboration, transparency and share success.
• Closing the gap between global (or centralized) strategies and local realities
• Analyzing strategic or operational marketing setups, identifying potential for improvement, implementing transformational action plans
• Developing and unifying multi-cultural global teams
• Creating marketing organizations and systems for startups
• Developing marketing models for scale-ups and small/medium-size businesses
• Forming global marketing systems and supply chains for midsize & large enterprises
• Coaching marketing teams and leaders
• Keynote speaking (at public conferences or internal company events)

Our services will be tailored made for you after an initial (free) consultation call. Our offerings include, for example: doing a Global Marketing Audit; designing an effective & efficient Marketing Supply Chain; implementing a Multi-Country Marketing Model which the countries trust.

Our holistic approach covers any aspect needed to tailor effective international marketing. This includes market research, stakeholder interviews, gap analysis, cultural insights, lead management, localization, measurement, CRM integration, CEO & board alliancing, sales alignment, training and coaching.

We can analyze your international marketing supply chain. This includes checking the gives & gets between central and local teams, reviewing the utilization of assets and activities, and investigating the holistic tracking systems. The outcome will be recommended areas for improvement, checklists for responsibilities and local/central cooperation, and an action plan to get it implemented.

The best source for inspirations around global business, leadership and marketing might be Silocrusher.com. You can sign up for the silo-crushing newsletter and access the podcast and videos.

"A Marketing Surfer has a global mindset, analyses and holistically evaluates the conditions, shows resilience, and crushes silos. The Marketing Surfer is a visionary, innovates in shapes and tactics, creates impact across boundaries, and has fun."