Building international marketing tribes.
Moving $ from admin to traction.
Your global strategy and local realities in harmony.

A boutique consultancy. Specialized in designing and implementing effective international marketing organizations that scales with your ambition. Most companies have a global strategy, only few have local trust in the central model. We help to close that gap. We also audit your global marketing supply chain, eliminate what brings no traction, and build an operating model that cuts cost by up to 80%, while multiplying local impact. You get access to real experiences earned over two decades - from someone who led and developed global teams, who had end-to-end budget responsibility, and was accountable for generated and converted pipeline. We are offering tailored high-touch services, ensuring deep engagements. We combine market research, cultural insights, and organizational design - crushing silos and building tribes.

• Globalizing marketing organizations, and forming truly international teams
• We diagnose the real barriers between HQ teams and countries - looking at it from a strategic, cultural and operational perspective.
• Establishing programmatic global marketing systems
• Matching marketing efforts to business targets, making marketing more tangible and genuinely impactful
• Moving $ from setup & overhead cost to real traction
• We crush silos and build bridges. We form a model with you built on collaboration, transparency and share success.
• Closing the gap between global (or centralized) strategies and local realities
• Analyzing strategic or operational marketing setups, identifying potential for improvement, implementing transformational action plans
• Developing and unifying multi-cultural global teams
• Creating marketing organizations and systems for startups
• Developing marketing models for scale-ups and small/medium-size businesses
• Forming global marketing systems and supply chains for midsize & large enterprises
• Coaching marketing teams and leaders
• Keynote speaking (at public conferences or internal company events)

Our services will be tailored made for you after an initial (free) consultation call. Our offerings include, for example: doing a Global Marketing Audit; designing an effective & efficient Marketing Supply Chain; implementing a Multi-Country Marketing Model which the countries trust.

We managed teams and implemented marketing systems spanning more than 35 countries across 5 continents. Examples include Japan, USA, UK, Germany, Finland, Sweden, Switzerland, Italy, South Africa, UAE, Qatar, Australia, Singapore, Hong Kong, and many more.

This varies. We managed campaigns generating more than $1 billion of pipeline, but also smaller ones in the range of a few hundred thousand.

Yes, demand generation is one key element. We not only consulted, but we were owning and driving many demand generation activities end to end.

One example is that campaign setup cost can be reduced by up to 80%. This freed up budgets for activities which really reach customers, as well as reducing OPEX. Effectiveness can be massively increased - we multiplied countries' adoption rate of central activities by a factor of up to 5.

Christian Bock (founder of Marketing Surfer) delivered more than 150 keynote speeches in over 20 countries so far, as well as doing more than 60 press and analyst conferences.

After an initial introduction and advisory call we would run a scoping workshop to identify challenges, gaps, objectives, and priorities. Based on that we work out options for potential projects. Any cooperation will include solid analytics of your current setup. An engagement project could be in the form of marketing strategy consulting or fractional CMO engagement.

We can analyze your international marketing supply chain. This includes checking the gives & gets between central and local teams, reviewing the utilization of assets and activities, and investigating the holistic tracking systems. The outcome will be recommended areas for improvement, checklists for responsibilities and local/central cooperation, and an action plan to get it implemented.

Our holistic approach covers any aspect needed to tailor effective international marketing. This includes market research, stakeholder interviews, gap analysis, cultural insights, lead management, localization, measurement, CRM integration, CEO & board alliancing, sales alignment, training and coaching.

Yes. We have a track record of working closely with the C-suite. Christian Bock is working closely with CEOs, CFOs, CROs and heads of business units. This is crucial to make sure that marketing and the CMO earns trust within the board, that the marketing and business strategies are aligned, and that other C-level executives understand the value contribution of marketing.

Yes. We built multi-cultural global teams across all continents. Over more than 20 years Christian Bock was leading and developing high-performing teams across several countries around the world. These experiences will be brought in if you work with us.

The best source for inspirations around global business, leadership and marketing might be Silocrusher.com. You can sign up for the silo-crushing newsletter and access the podcast and videos.

"A Marketing Surfer has a global mindset, analyses and holistically evaluates the conditions, shows resilience, and crushes silos. The Marketing Surfer is a visionary, innovates in shapes and tactics, creates impact across boundaries, and has fun."