Marketing Surfer

Would you spend more time working on the engine of your car or on the body?

An important question...

A marketing question... The answer Does Not depend

What good is a Porsche if it doesn't even start. At it's very basic a car must run, it must fulfill its basic purpose which is to bring you from point A to point B, period.

No arguments here.

Now sure, if you want to pimp your car you can then work on the body and differentiate yourself. Once you have a proven working engine you can work on making it "perfect" Your business is the same

It has an engine and a body

The engine is your marketing, the body is your product

Now focus on your engine first, then create a killer body

Test test test and improve your engine whenever you can.

Sent from my iPad

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This is pretty clever.

The other day I was talking about looking at things and situations
from a new perspective to find new opportunities.

I was using the example of Fling, the new puzzle app I have been hooked
on recently.

One thing that I found they do well is the sneaky risk free promotions within
the game. When you reach a certain level you will get this message asking
you to leave a review on iTunes. This is really smart and so non intrusive that it
works well.

Definitely something to think about and try to use in your marketing. How about
Allowing your customers to tweet about how happy they are with the course
while they are taking the course. These would be your most powerful testimonials
you will have for sure...

Take care

John

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I haven't been writing much on the blog recently. I have been super busy with other projects and some killer content and tools we are working on.

Stay tuned for this, you will love it.

As a hint, it has everything to do with Niche marketing and building profitable lists.

More on that soon.

In my spare time, I have been playing this game on the iPad called Fling. It is a puzzle app where you need to move furballs and clear all of them out of the table until only 1 remains. As you level up the puzzles get harder and harder

Quite addictive and challenging at the same time, I would definitely recommend you check it out, it is good fun.

There some useful marketing lessons in there too. Especially looking at things from a different perspective to find the solution.

You often get stuck in this game. You look at the same puzzle for a while and don't seem to go anywhere. If however you were to flip your iPad and get a new perspective, you will find that all of a sudden you are able to see new strategies.

Many times as online marketers we get stuck looking at things from our own perspective without trying to put ourselves into someone else's shoes. However true marketing can only come when you know for certain what it is that someone other than you really wants and needs.

This is an important but often overlooked concept because we intenally believe that we are our market... This is a false assumtion .... This is a big and costly mistake.

You will never know until They tell you and share their own point of view. How do you do that? In an age of digital connections, talking directly (strange concept!) to your subscribers and customers remains the best way to get it done.

Offer one on one consultations, use surveys, run webinar and tele classes, take every opportunity for others to tell you what their problems are.

Take care

John

Sent from my iPad

Posted via email from marketingsurfer's posterous

Posted via email from marketingsurfer's posterous

Posted via email from marketingsurfer's posterous

Posted via email from marketingsurfer's posterous

Posted via email from marketingsurfer's posterous

Posted via email from marketingsurfer's posterous

IPad users, this one is a Must!

Just go and download it NOW or just sell your iPad Flipboard just released the most killer app to have hit the iPad platform. What you are seeing is my Twitter feed awesomely displayed in Magazine style with added content and media integration. The death of 140 character limitations? Maybe, look how freaking cool it looks.

Wait to see Your Facebook account with it!

Sent from my iPad

Posted via email from marketingsurfer's posterous